According to research by inbound marketing experts, HubSpot, “marketers who prioritise blogging efforts are 13x more likely to see positive ROI.”

So if you aren’t already blogging for your business, can you afford to ignore this tried-and-tested content marketing strategy any longer?

Whether you’ve never considered blogging before, or are a blogging convert but don’t have the time to develop a proper strategy, here are just three of the many benefits of blogging for business owners.

1.    Develop a loyal customer base by blogging regularly

A key aim of blogging for business is to connect with existing and potential customers, and build a loyal following for the long-term. This allows you to increase sales by slowly converting readers into buyers.

If you understand the problems they’re experiencing and how your products or services would specifically help them, you can provide answers, information, and advice directly through your blog. You build up a following of readers, and ultimately this drives sales.

Trust and rapport are key, though, before you try to sell anything – blogging allows you to build trust and rapport relatively easily if you know what you’re doing/how to approach blogging for business.

2.    Blogging helps you Improve search engine rankings

A consistently updated business blog with highly relevant content can push you up the search engine rankings and improve your visibility. Every blog post is a new page to be indexed by the search engines, and boosts the chances of being found by potential customers.

You’ll need to carry out some keyword research to find out what customers are searching for; then you can choose keywords and keyword phrases you want to rank for, and carefully place them within your content using known SEO techniques.

As you rise up through the rankings more people will visit your website, where you tell them how you can help, and guide them to your products or services over time. In doing so, you increase your chances of converting leads into sales and improve your bottom line.

The value to your business of a single blog post that’s well-written and professionally optimised shouldn’t be underestimated – publishing a regular blog post is the start of a tried and tested process that can transform business results.

3.    Blogging for your business builds brand awareness

Blogging is a fundamental part of building brand awareness – by writing consistently and providing highly relevant information you ‘speak’ directly to your readers and make them aware of what you’re offering.

One important aspect of blogging for your business that significantly increases brand awareness is sharing your content on social media, whether that’s on your own platforms or enabling readers to do so on their social media accounts.

As you reply to comments and engage in conversation with readers, brand awareness increases and eases the lead conversion process – in short, regular blogging creates a solid foundation for converting leads into sales.

Why hire a professional content writer to blog for your business?

Maybe you’ve dabbled in business blogging before – stopped and started over the last few years, but without making any headway – or you might be completely new to this type of marketing?

Whatever your current situation, it’s easy to talk about how blogging benefits your business but what if you simply don’t have time to blog regularly?

Hiring a professional content writer with experience in SEO may seem an unnecessary expense, but in reality it’s an investment in the future of your business – you’re building your brand, connecting with customers, and becoming the ‘go to’ resource in your market.

Do you already run a business blog or are wondering where to start? Why not drop me a line to find out how I can help. I write about money management, debt management, budgeting, freelancing, and working from home.

Please get in touch via the Contact form, or drop me an email at: ann@cornerstonewebcontent.com

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