Many small business owners write their own website copy and do a great job, but it can be very tempting to use too many words to get the message across. These then have to compete for the reader’s attention with videos, buttons, pop-ups and adverts.

It doesn’t matter how many bells and whistles you have on your website, it’s the words that carry visitors past the initial ‘wow factor’ and on to the process of buying. These words need to be concise.

Think like a minimalist

The best way to engage visitors is to lead them through your site with simple, concise writing – you stand a better chance of retaining their interest and converting them from visitor to customer.… Read more