According to research by inbound marketing experts, HubSpot, “marketers who prioritise blogging efforts are 13x more likely to see positive ROI.”

So if you aren’t already blogging for your business, can you afford to ignore this tried-and-tested content marketing strategy any longer?

Whether you’ve never considered blogging before, or are a blogging convert but don’t have the time to develop a proper strategy, here are just three of the many benefits of blogging for business owners.

1.    Develop a loyal customer base by blogging regularly

A key aim of blogging for business is to connect with existing and potential customers, and build a loyal following for the long-term.… Read more