When you blog regularly for your business you benefit from improved search engine rankings and brand awareness. Without a content calendar to support your efforts, however, you risk missing out on some of the commercial benefits of blogging for business.

A content calendar helps you plan and develop your blog with purpose and intent. It brings clarity to the process, allowing you to get ahead with your blogging. As a result, you can keep an eye on the titles and topics that work, and identify those that don’t.

So what exactly is a content calendar, and how does it improve results when you’re blogging for your business?… Read more