Category: Marketing

Marketing for SMEs and larger businesses

seo to drive website traffic

Which SEO techniques should you use in your business blog?

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Search engine optimisation makes your business blog more visible and accessible to your intended audience by pushing you up through the search engine rankings. But which SEO techniques make the most impact?

Before we identify some of the essential SEO methods to use in your blog posts, let’s look at why you need to use search engine optimisation in the first place.

Why use search engine optimisation in your business blog?

With so many people searching the internet for answers, advice, products, and services, you need to make an impact to stand out above your competitors.

When SEO is implemented correctly your business blog is more easily found in the vast sea of online information, and becomes accessible to customers around the world.… Read more

micro business

Micro business owners – Are you missing a huge opportunity to engage your target market?

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A well-designed website can make the difference between success and failure for any business, but particularly so for micro businesses. It’s vital for your marketing even if you only trade locally or have built a reputation by word-of-mouth.

If it’s well optimised for the search engines, regularly updated with great content, and also set up for mobile devices, your website will attract a regular stream of targeted visitors ready to be converted into customers.

With more and more internet searches carried out on mobile devices these days, by not showing up in the results you’re missing out on sales and a huge opportunity to engage with your target market.… Read more

Writing web copy

Writing Your Own Website Copy? It Pays to be Minimalist

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Many small business owners write their own website copy and do a great job, but it can be very tempting to use too many words to get the message across. These then have to compete for the reader’s attention with videos, buttons, pop-ups and adverts.

It doesn’t matter how many bells and whistles you have on your website, it’s the words that carry visitors past the initial ‘wow factor’ and on to the process of buying. These words need to be concise.

Think like a minimalist

Website writing

The best way to engage visitors is to lead them through your site with simple, concise writing – you stand a better chance of retaining their interest and converting them from visitor to customer.… Read more