Writing web copy

Writing Your Own Website Copy? It Pays to be Minimalist

Leave a comment

Many small business owners write their own website copy and do a great job, but it can be very tempting to use too many words to get the message across. These then have to compete for the reader’s attention with videos, buttons, pop-ups and adverts.

It doesn’t matter how many bells and whistles you have on your website, it’s the words that carry visitors past the initial ‘wow factor’ and on to the process of buying. These words need to be concise.

Think like a minimalist

Website writing

The best way to engage visitors is to lead them through your site with simple, concise writing – you stand a better chance of retaining their interest and converting them from visitor to customer.… Read more

Paid on time

How to Get Your Small Business Invoices Paid on Time

Leave a comment

If you want to get paid on time as a small business accurate invoicing is an important element, but other factors also play a part. Presenting invoices that are easy to read and understand, clearly laying out your terms of trade, also limits the opportunity for customers to delay payment via contrived disputes.

So what aspects of invoicing do you need to focus on to get paid on time?

Due date for payment

To some extent, the industry you operate in dictates when you’ll get paid. Construction, for example, is renowned for its lengthy payment cycles largely due to the number of businesses in the supply chains, and the ‘retention money’ system that’s used.… Read more

Small business debt

Sole Trader Debt: 5 Effective Solutions

Leave a comment

It can be difficult to escape sole trader debt, as you’re personally liable for the debts of your business and don’t enjoy the limited liability that’s available to company directors. This means your assets, including your home, are at risk if you’re unable to pay suppliers, tax liabilities, or staff.

Your personal credit rating is also affected when you get into business debt. This can severely limit future borrowing as any defaults or formal debt procedures that you enter remain on your credit file for six years.

Escaping sole trader debt

You can escape serious debt in various ways as a sole trader.… Read more